SWOT Analysis

This is a planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats that affect a product, place, industry or person.

• Strengths: Also known as your competitive advantages, the things you do better than your competition. These can include capabilities, product or service quality, talent, pricing, market conditions, etc.
• Weaknesses: Your disadvantages relative to others in your market.
• Opportunities: Elements of a situation or project that a firm could exploit to its advantage over others.
• Threats: Potential trouble or risks, such as market changes (whether driven by changing customers or clients), struggling economy and new technology.
  
  Competitive Assessment Worksheet